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MODERN MAKEUP FOR THE VINTAGE BEAUTY.

​Bésame Cosmetics celebrates the beauty of the past by crafting contemporary reproductions of classic luxury makeup from the 1920s, ‘30s, 40s, and ‘50s. 

BRIEF

The brand already carved out an industry reputation as the go-to for vintage cosmetics, but their site needed a modern makeover of its own; a stronger, consistence voice and a clarified navigational structure. During their site redesign, Bésame brought me on board rewrite product copy, reflecting the brand’s sophisticated approach to beauty.

DELIVERABLES

  • Revised Navigational Organization
  • Brand Biography
  • Product and Shade Copy
  • Suggested Homepage Copy

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SAMPLE PRODUCT COPY: CLASSIC COLOR LIPSTICK, $22

Takeaways

  • Original Hollywood color reproductions (including Marilyn Monroe’s favorite!)
  • Weightless, semi-matte finish
  • Stunning gold-plated case with protective velvet pouch
  • Enriched with vitamins A, C, E, aloe, and green tea

Description

A modern classic. One coat of this high-pigment lip color provides full coverage for a weightless, long-lasting finish. The featherproof, semi-matte formula is enriched with vitamins A, E and C, aloe and green tea for comfortable, all-day wear. Packaging is reminiscent of original 1940s gold-plated lipstick bullets with a velvet pouch for storage. Available in 11 unique colors, our reproductions are the exact shades used by stars from Hollywood’s Golden Age.

BÉSAME RED: True red with a cooler, blue-toned base—brightening and vibrant.

CARMINE: Neutral orange-red, perfect for golden and olive skin tones.

CHERRY RED: Deep, rich cherry that can be worn as a sheer rose stain or opaque.

MERLOT: Semi-matte brick red. Neutral enough for daily wear on any skin tone.

CHAMPAGNE: Creamy beige with a slight sheen—for warm and neutral skin tones.

CORAL: Warm, orange-peach with gold shimmer. Long-lasting and flattering on most skin tones.

CHOCOLATE KISS: Neutral milk chocolate brown, especially flattering on redheads.

PORTRAIT PINK: Pastel baby pink without shimmer, ideal for paler skin tones.

DUSTY ROSE: Natural rose for everyday wear. Best on light-to-medium skin tones.

RED HOT RED: Marilyn Monroe’s favorite. A bold and brazen warm red.

RED VELVET: A deeper red suitable for everyday wear. Neutral and subdued.

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